BARBRI Global is also the leading provider of legal education materials and digital learning solutions ranging from law school courses to topical overviews authored by distinguished law faculty and award-winning teachers. BARBRI's comprehensive portfolio covers products for U.S. bar prep, LSAT prep, curriculum, assessment, global license preparation, online program management, legal education materials, and professional development. BARBRI Global, founded in 1967, is a Francisco Partners portfolio company headquartered in Dallas, Texas, with offices throughout the United States and around the world.

BARBRI seeks a motivated and skilled Marketing Paid Manager to join our team for a contract role (approx. 3-6 months) with the possibility to convert to a regular, full-time employee.  

JOB RESPONSIBILITIES:

Media Planning & Reporting:

• Co-create media plans, assist in presentation material creation, and provide data-driven insights on reporting calls with segment leads and marketing teams.
• Act as the key contact for segment leads and agency partners, owning meetings and agenda for business group meetings focused on paid media.
• Lead check-ins with segment leads and media counterparts to ensure projects are moving ahead thoughtfully, maintaining high quality, and exceeding segment expectations.
• Develop and deliver media investment strategies to segments, derived from industry insights and QA reporting.

Campaign Management & Optimization:

• Assist with day-to-day optimization of paid search ad accounts across multiple BARBRI business units.
• Oversee daily, weekly, and monthly budgets, performance KPIs, and ad channel best practices.
• Implement new campaigns or update existing campaigns as needed to ensure optimal performance. This includes keyword/negative keyword management, overall budget pacing, ad copy testing and optimization, bid strategy management, ad-to-landing-page efficiency, and other performance-related aspects.

Strategy & Collaboration:

• Collaborate with segment leads to develop and refine paid media strategies, ensuring alignment with overall marketing goals.
• Provide data-driven insights and recommendations to improve campaign effectiveness and drive business growth.
• Work closely with internal teams and external partners to ensure seamless execution of media plans and achieve desired outcomes.

JOB QUALIFICATIONS:

• Managing monthly budgets of >$50,000
• 5+ years of experience managing lead-generating and sales-generating ad campaigns, with strong measurable ROI. 
• Background working with Google Search, Meta Ads, LinkedIn Ads, Google Display, YouTube Ads, Performance Max, and Google Shopping ads in tandem. 
• Strong strategic mindset that will help shape the direction of current ad campaigns/goals. 
• Google Analytics experience for reporting and attribution models 
• Comfort level managing existing Google Shopping campaigns. Any experience working with Amazon Ads is a plus. 
• Experience working with Google Ads representatives to implement emerging capabilities alongside existing best practices. 
• Ability to work across multiple business units with differing goals and priorities in a standard workday/workweek. 
• Understanding of direct response best practices for ad copy, landing page experience, and overall lead/sales generation. 
• Comfortable working independently to optimize existing campaigns. 
• Any previous experience with education or legal services verticals is a plus

SKILLS:

• Strong oral and written communicator 
• Analytical thinker 
• Process driven; dependable to follow existing process or create new processes 
• Adaptable to changing day to day requirements across multiple businesses 

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.